A recent university graduate, founder Freddy was in the market for a new ski jacket to wear on an upcoming ski holiday. Wishing to extract more value from his £200+ investment, Freddy wanted a jacket he could also wear here at home in the UK.

Typically, ski jackets are worn for 1-2 weeks per year, and sit in the attic for the other 50-51 weeks.

We believe that the most sustainable product is the one that can be worn 100+ times, and set out to engineer our own collection of multi-functional outerwear from recycled materials.

It's our firm belief that ski holidays are the best holidays; and life's better in the mountains.

We're here to prove it.

Watch this space...